Ms. Lydia Sarfati, President and Founder of the first company to bring seaweed-based skincare treatments and cosmetics to fruitation in the U.S. market. She is an internationally recognized skin care expert quoted in Vogue, In Style, Glamour, and New York Times as well as featured on CNN, CBS, and FOX. Ms. Sarfati is the creator of the world-renowned Four Layer Facial® offered in over 20 countries, and today, she precides over a 50,000 square foot manufacturing, research, and development and training facility in Secaucus, NJ. Lydia Sarfati open the first Day Spa in Manhattan in 1977. Her Spa de Beaute concept is now established at over 150 salons worldwide, and she is a spa consultant for top desination spas including spas in Los Cabos, Anguilla and Japan.

Sarfati pioneered the field of esthetics in the U.S. setting the standard for the industry. Her skincare method is practiced by top estheticians around the world and is taught at the Lydia Sarfati Post Graduate School of Esthetics located in Secaucus, NJ. She appears nationally and internationally at esthetic trade shows, and her overseas conferences include Asia, Europe, the Middle East, Central America, and South Africa. She has produced 11 step-by-step instructional DVDs as well as published The Lydia Sarfati Post-Graduate Book of Esthetics, a comprehensive text of skin conditions, skincare and body treatments, and medical esthetics including pre- and post-operative care protocols. She is a prolific writer, a contributing editor for Les Nouvelles Esthetique and author of "Success at Your Fingertips" published by Allured.

Ms. Sarfati is the founding President of the EMDA (Esthetics Manufacturer and Distributor Alliance), Board Member of PBA (Professional Beauty Association), a member of CEW (Cosmetic Executive Women), FGI (Fashion Group International), ICMAD (Independent Cosmetics Manufacturers and Distribution), NCA (National Cosmetology Association), and is the honorary chair of EstheticsAmerica, CIDESCO USA.

Ms. Sarfati is also the recipient of both the LNE's Crystal Award and Dermascope's Legend Award. Lydia Sarfati was granted the ICMAD's Cosmetic Entrepreneur Award for Leadership and was the first honoree from a skincare company to be recognized at the 2004 19th Annual American Beauty Ball and Charity Gala benefitting The Make A Wish Foundation™.