Secaucus, NJ - 4/5/2010
On February 28th through March 2nd 2010, Repêchage held its annual Train the Trainer program at the Lydia Sarfati Post- Graduate Academy in Secaucus, NJ. Repêchage educators from around the world convened for an intensive three day program that ran the gamut of product knowledge, live demonstrations and hands-on workshops.
Following the standard in Repechage education, the training featured product knowledge of the full Repêchage brand and hands-on workshops of Facial Massage, Classic European Facial, Four Layer Facial, Vita Cura 5 Phase Firming Facial (VC5) and Hydra Medic Acne Treatment.
But the focus of this year’s program was teaching the client to maximize their business.
“In this economical climate, an esthetician can no longer sit in the back room twiddling her thumbs and waiting for business,” says Director of Education Seda Azarian. “It’s no longer about seeking new business. It’s about maximizing service to the client who is already in your salon.”
From proper practices, white glove service, sanitation and retailing, the course stressed the importance of being well-rounded. Trainers learned ways to educate their clients in efficient and effective business practices. Repêchage CEO Lydia Sarfati’s concept of “retail-tainment” stresses the idea of showing clients services that are offered in an enticing manner. If the client can see it, if it looks enjoyable and effective, the client will want it! Estheticians were trained in spa express treatments, which can be offered at the front of the salon, even while a client is having a color treatment.
This established another essential- strengthening the relationship between stylist and esthetician. Proper communication between the two is a basic step to maximizing ticket prices by utilizing the time a client spends in the salon chair.
The art of retailing is an additional step that the course emphasized. An esthetician’s job should not end with the professional spa service. Suggestions for at-home follow-up not only sends the client off with the proper tools to continue the benefits of their treatment, but sells product!
Train the Trainer is an annual Certification and Re-Certification program for Repêchage Educators. Estheticians are evaluated on their performance and comprehension and classified accordingly to the level of education they can aptly provide. This year’s session had a large international attendance with educators from Trinidad, Mexico, Canada, West Africa and of course, the US!
For more information on Repêchage® or how to become a Repêchage Educator, log onto www.repechage.com or call 1-800-248-SKIN. For high resolution jpegs please email firstname.lastname@example.org.