Name: Success at Your Fingertips: How to Succeed in the Skin Care Business - EBook
Brand: Repechage
SKU: MI49E
Price: 25.0 USD
Availability: OutOfStock

Success at Your Fingertips: How to Succeed in the Skin Care Business book leanding in corner of room

Front cover of Success at Your Fingertips: How to Succeed in the Skin Care Business book

Back cover of Success at Your Fingertips: How to Succeed in the Skin Care Business book

Lydia Sarfati shares her own step-by-step method to creating and maintaining a successful business in an ever-changing world.

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SKU: MI49E

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$5.00 from every digital and print sale will be donated to Beauty Changes Lives, a non-profit 501c3 that provides scholarship, mentorships and inspiration to equip and empower future beauty professionals.

Lydia Sarfati shares her own step-by-step method to creating and maintaining a successful business in an ever-changing world. Called "The definitive handbook for spa professionals" by Deborah Carver, Founder, DaySpa Magazine, this comprehensive how-to business manual is designed to help skin care professionals create new opportunities and realize their dreams of success.

With extensive updates encompassing digital marketing, advertising and promotion and the importance of integrating social media into your daily business practice, this book will help anyone who works, owns or operates any business in the beauty and skin care industry.

Step by step instructions on creating a thorough and successful business plan to fund your dreams
The most effective sales and marketing strategies
Advice on financials and creating a budget
Details on creating the right spa layout and acquiring the right equipment
Revenue-growing retail and merchandising strategies
How to establish prices and create a winning service menu
Keys to developing and maintaining a top staff
The best social media, digital marketing, public relations and advertising practices
Maintaining the proper life/work balance because, as Sarfati says, if you truly love what you do you never work a day in your life!