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Success at Your Fingertips: How to Succeed in the Skin Care Business - EBook

$5.00 from every digital and print sale will be donated to Beauty Changes Lives, a non-profit 501c3 that provides scholarship, mentorships and inspiration to equip and empower future beauty professionals.

In this newly revised edition, available as a Digital Download, Lydia Sarfati shares her own step-by-step method to creating and maintaining a successful business in an ever-changing world. Called “The definitive handbook for spa professionals” by Deborah Carver, Founder, DaySpa Magazine, this comprehensive how-to business manual is designed to help skin care professionals create new opportunities and realize their dreams of success.

With extensive updates encompassing digital marketing, advertising and promotion and the importance of integrating social media into your daily business practice, this book will help anyone who works, owns or operates any business in the beauty and skin care industry.

* Step by step instructions on creating a thorough and successful business plan to fund your dreams
* The most effective sales and marketing strategies
* Advice on financials and creating a budget
* Details on creating the right spa layout and acquiring the right equipment
* Revenue-growing retail and merchandising strategies
* How to establish prices and create a winning service menu
* Keys to developing and maintaining a top staff
* The best social media, digital marketing, public relations and advertising practices
* Maintaining the proper life/work balance because, as Sarfati says, if you truly love what you do you never work a day in your life!

"Who ever heard of a textbook that was so interesting, you found it hard to put down? Lydia Sarfati shares her secrets on how to build a clientele, how to give customers what they want, how to treat employees and how to build a strong business foundation. These are the ‘golden rules’ of the spa and skin care business.”

— Joel Gerson, PhD, Author,
Milady’s Standard Textbook for Professional Estheticians
and Milady’s Standard Fundamentals for Estheticians

"Lydia is one of the most respected experts in the beauty industry worldwide and one of the most quotable. This book is a great combination of business smarts and Lydia’s own personal success story. A wonderful read—head, heart and soul!”

— Felicia Milewicz, Former Beauty Director,
Glamour magazine

"At last, somebody has done it—written the definitive book on everything, and I mean everything, you want to know about running a skin care business. It is beautifully written, simply and straightforwardly presented, and so interesting that you don’t want to stop reading.”

— Robert Oppenheim, President,
Oppenheim Communications

"I found Lydia’s personal story to be inspiring and motivating. When you finish this book, you will know clearly what you need to do in order to achieve your own success.”

— Cheryl Tricoci, Co-founder,
Mario Tricoci Hair Salons & Day Spas