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Learn the secrets of success from one of the most successful women in the spa and salon industry! Lydia Sarfati, founder and president of Sarkli-Repêchage, Ltd., Director of Intercoiffure North America Skin Care & Spa Council, and Chairman of Esthetics America/CIDESCO USA, shares her philosophy on business and personal fulfillment.Key business strategies reviewed include:
"Who ever heard of a textbook that was so interesting, you found it hard to put down? Lydia Sarfati shares her secrets on how to build a clientele, how to give customers what they want, how to treat employees and how to build a strong business foundation. These are the ‘golden rules’ of the spa and skin care business.”
"Lydia is one of the most respected experts in the beauty industry worldwide and one of the most quotable. This book is a great combination of business smarts and Lydia’s own personal success story. A wonderful read—head, heart and soul!”
"At last, somebody has done it—written the definitive book on everything, and I mean everything, you want to know about running a skin care business. It is beautifully written, simply and straightforwardly presented, and so interesting that you don’t want to stop reading.”
"I found Lydia’s personal story to be inspiring and motivating. When you finish this book, you will know clearly what you need to do in order to achieve your own success.”